Live sourcing, not a stale list
ICP-matched accounts pulled and refreshed continuously.
Your pipeline doesn't wait for your team to be ready.
Whether you just opened a pipeline-owning req, lost the person who owned outbound, or need coverage without adding headcount — we run the agentic system that sources, qualifies, and books meetings while your team catches up. 20–50 qualified meetings a month, and you only pay for the ones that show up.
No retainer. No seats. No dashboard to babysit. If the meeting doesn't land, you don't pay for it.
Not a tool you configure and hope
The system's already built, tested, and running across other ICPs. Onboarding you is a config step — ICP, sourcing logic, messaging guardrails — not a build.
Runs like infrastructure, not a campaign
Deliverability, sending limits, domain reputation, escalation logic — the boring reliability engineering that turns a demo into something you can leave running unattended.
You pay for outcomes, not activity
No seats. No hours. No “engagement.” A qualified meeting on your calendar is the only line item that exists.
Pricing
You pay for meetings. Not seats, not hours, not a maybe.
No retainer for a team that might not produce. No license fee for a dashboard you have to operate. You pay for qualified meetings, scored against criteria your team helped set, booked on your calendar. If they're not landing, you're not paying.
Running alongside sales teams at
NorthwindVantageHelix LabsOrbit CRMCadenceIronvale
The Gap
The gap between deciding and shipping is where your pipeline goes quiet
You posted the req. Good call. But sourcing takes weeks, ramp takes 60–90 days, and somewhere in that window the person you hired to fix pipeline is your pipeline problem — not because they're bad at the job, but because nobody ramps instantly.
Every team that scales outbound hits this window. Most don't talk about it, because "we have a pipeline gap while we hire for pipeline" sounds like a mistake instead of what it actually is: math.
You can't skip the ramp. You can cover it while it happens.
60–90
Days of ramp covered
5
Stages, one managed system
1
Line item: qualified meetings
0
Headcount you manage
How we know it's working: every stage has a feedback loop back into qualification and messaging — reply sentiment, meeting show-rate, and downstream pipeline conversion all feed back into how the system scores and writes. You'll see this in a weekly readout, not just a meetings-booked count.
The System
One managed pipeline, running end to end
Sourcing, enrichment, qualification, outreach and booking operate as a single system — not five tools you stitch together.
Qualification before outreach
Every lead scored against criteria we build with you.
Meetings on your calendar
Booked, confirmed, and handed to your reps ready to run.
Sourcing & Enrichment
Your ICP, rebuilt every week instead of bought once
Accounts and contacts are pulled from live sources, verified, and enriched automatically — so the list never goes stale mid-campaign.
Northwind
Covered a two-quarter SDR ramp without missing pipeline targets.
Helix Labs
Replaced three point tools (Clay + Instantly + a part-time SDR contractor) with one managed layer.
Cadence
Kept outbound live through a PLG-to-sales-led motion change.
Outreach & Booking
Meetings that land ready for your reps to run
Personalized sequences, tested in parallel, with confirmed meetings written straight to the calendar your team already lives in.
Orbit CRM
First qualified meetings landed inside the onboarding window, before their AE was even ramped.
Ironvale
Reps stopped prospecting entirely and went back to closing full-time.
Vantage
Coverage held through a full sales leadership transition with zero pipeline gap.
A safety net, not a replacement
We run in parallel with the team you're building — and scale down once your own motion is stable.
How the model worksManaged, not handed over
There's no dashboard for you to operate and no sequence for you to maintain. The system is run for you.
See how the system worksPriced on outcomes
You pay for qualified meetings that land on your calendar. No retainer for effort that never converts.
See pricing"We opened a pipeline-owning req and knew the next quarter was going to be thin no matter who we hired. Alloy kept meetings landing the entire ramp — we never hit the gap we'd modeled for."
Head of GTM
Series B AI infrastructure company
NorthwindVantageHelix LabsOrbit CRMCadenceIronvale
How It Works — The System
Five stages, one system, not five tools stitched together
This isn't a person using AI to move faster. It's an agentic system that sources, enriches, qualifies, writes, tests, and books — continuously, with human review only where judgment calls require it.
01
Sourcing
Built from your ICP — industry, headcount, tech stack, funding stage, hiring signals, product usage triggers if you'll give us API access. Pulled and refreshed continuously across live sources. Not a list bought once in January and run into the ground by March.
02
Enrichment
Every contact verified against multiple sources before it enters a sequence — title, org context, buying signals. No analyst clicking “enrich” row by row, and no stale export doing the job of live data.
03
Qualification
Leads scored against fit criteria we build with your team before a single email sends — company profile, signal strength, timing. This is the step most DIY stacks skip under time pressure, and it's the single biggest lever on whether “more meetings” actually means more pipeline or just more noise on your reps' calendars.
04
Outreach
Personalized copy, tested in parallel variants, iterated against what's actually converting — not a static sequence written once and left to decay. Messaging guardrails are set with you up front so nothing goes out that doesn't sound like your company.
05
Booking
Meetings land directly in the calendar and CRM your team already uses. Nothing new to log into, nothing new for your reps to learn.
The system improves itself as it runs. You don't manage any of it.
Get your ICP scopedWho This Is For
Built for the exact moment pipeline ownership goes quiet
You just opened a pipeline-owning req
The 60–90 day ramp is a real exposure to your Q-over-Q number, not a rounding error. We cover the window between the offer letter and the first fully-ramped quarter.
Your last outbound owner just left
Someone's watching pipeline right now, or no one is. There's no ramp time for a gap like this — it started the day they gave notice, and it doesn't wait for a backfill.
You're doing more with less
Headcount is frozen or shrinking, but the pipeline number in the board deck isn't. You need coverage that doesn't show up as a new line on the org chart.
You've already said the quiet part out loud
If pipeline or hiring pain has come up in a board update, an all-hands, or a note to the team — you already know the problem exists. We're not here to convince you of it.
When we're the right call — and when we're not
We'd rather tell you now than sell you something you'll churn on
Good timing
- You just opened a pipeline-owning req and the ramp gap is real
- Your last outbound owner left and nothing's covering it
- You're doing more with less and can't justify new headcount
- You've already said out loud that pipeline is the problem
Not the right fit, yet
- You just hired a VP of Sales who needs room to build their own system first
- You're mid-acquisition or mid-integration and GTM systems aren't the priority
- You have a mature, stable outbound motion with its own eval loop already running
Under the hood
Built like infrastructure, not a campaign tool
Runs on your existing stack
Meetings write into the calendar and CRM you already run. Nothing to migrate, nothing new for reps to log into.
Autonomous by default, human at the edges — with a defined escalation boundary
The system handles the standard path — sourcing through booking — end to end. Ambiguous replies, unusual objections, and anything outside the qualification criteria we set with you gets routed to human review, not silently dropped or silently guessed at.
Deliverability treated as infrastructure, not an afterthought
Domain warming, sending limits, reply monitoring, and reputation management run continuously in the background — because volume that tanks your sender reputation isn't a win, it's a liability you inherit for the next 6 months.
Quality is measured, not assumed
Reply sentiment, show-rate, and downstream deal conversion feed back into how leads get scored and how outreach gets written. You get visibility into this, not just a meetings-booked number at the end of the month.
24/7
System uptime
5-stage
Managed pipeline
Per-meeting
Pricing model
Why Not Just Hire, Use An Agency, Or Build It Yourself
We're not competing with your team, your agency budget, or your engineering time
Vs. hiring
A new SDR is a good long-term bet — and a 60–90 day window where your calendar gets thinner before it gets fuller. We cover that window at a fraction of loaded headcount cost, and we don't need a manager, a ramp plan, or a desk.
Vs. an outsourced SDR agency
A human outsourced team still has to learn your business before it produces anything — same ramp problem, just off your payroll and with a monthly retainer regardless of output. Bringing you onto our system is a config step, not a training process. That's why we're faster to start and cheaper to run.
Vs. building it yourself with Clay, Claude, Instantly, and an afternoon
This is the honest one, and we're not going to pretend you couldn't do it. You could — a lot of technical teams get a working version of this stood up fast. What's hard isn't the first version; it's the third month. Deliverability degrading as volume scales. An enrichment source going stale and nobody noticing for two weeks. A qualification prompt that drifts as your ICP shifts and nobody's watching the eval. We've already burned the cycles on that reliability layer, across other companies' data, so you don't have to spend your engineering time re-learning it on your own dime.
We're not trying to become your permanent outbound motion. We're the layer that holds while yours gets built — engineered to hand off cleanly once it has.
Resources
What's new
Notes from running outbound systems through hiring, ramp, and transition windows.
Playbook
What the SDR ramp really costs
A breakdown of the pipeline you lose between signing an offer letter and the first self-sourced meeting.
Field note
Qualification beats volume, every time
Why scoring leads before outreach produces fewer meetings — and materially more closed revenue.
Guide
Running outbound through a transition
How to keep meetings landing while your motion, messaging, or leadership is mid-change.
FAQ
Questions worth asking
Is this meant to replace our sales team?
No. We're not a permanent or primary sales motion. We're a parallel layer that keeps meetings landing while your internal team is being built, hired, or ramped. Most clients scale us down once their own motion is stable — that's the system working as designed, not churn.
How fast can this actually start producing meetings?
Because the system is already built and running, onboarding is configuration — ICP definition, source setup, messaging guardrails — not training a new hire from zero. Exact timeline depends on your ICP and current stack; we'll give you a specific number on the scoping call.
What does “qualified” actually mean, and how do you keep it from drifting?
Meetings are scored against criteria we build with your team before outreach starts — not just anyone who replies. Scoring criteria get revisited as your ICP shifts, and we track show-rate and downstream conversion, not just reply rate, so “qualified” stays tied to what actually turns into pipeline, not vanity engagement.
We already tried building something like this internally — how is this different?
Most internal builds nail the first version and then hit the reliability wall in month two or three: deliverability degrading at scale, enrichment sources going stale, qualification logic drifting from the original ICP with no one watching it. We've already built and hardened that layer across other companies' data. You're not paying for the idea — you're paying to skip the six months of production-hardening it takes to make the idea reliable.
What happens when something breaks or a lead needs judgment?
The system runs autonomously for the standard path and escalates to human review for edge cases — ambiguous replies, objections outside your qualification criteria, anything requiring a judgment call. Not silent failure, not a guess.
We already have a sales stack — does this conflict with it?
No. We run in parallel with your existing tools and team. Meetings land directly in the calendar and CRM you already use. We're additive, not a replacement for your CRM, sequencer, or people.
Is 20–50 meetings a guarantee?
It's typical performance once your system is configured, based on ICP and industry. Your scoping call sets a specific, defensible target for your market before anything goes live — we'd rather under-promise on a call than over-promise on a landing page.